- Web Design // Animation
Date
June, 2025
Category
Children's Book Author
Service
Web Design // Animation
Location
Canada
We created a WordPress site that supports her extensive author platform — from book listings to media appearances and reader-engagement — while delivering clarity, polish and future-proof flexibility. Our approach blends aesthetics with performance, and our aim was to make Cathy’s voice present—from humour in her “Momisms/Dadisms” themes to a sleek, professional presence for dealers, bookstores and speaking engagements. Take a look at this project to see how strategy and design go hand-in-hand when you’re serious about your author business.
Challenge & Solution
Cath needed a platform that reflects her author brand. Key problems included: making the site easy to navigate and ensuring the site looked credible to industry gatekeepers (publishers, bookstores), not just people browsing casually.
- Research
- Concept Design
- Implementation
Our Process
We began by aligning on Cathy’s brand voice, audience and long-term goals, then mapped out a clear site structure that could handle multiple books, columns and speaking engagements without overwhelming the visitor. Once the wireframes defined how users would move through the content, we designed a clean visual identity that leaned on her humour-lifestyle tone while still presenting her as a polished, media-ready author. From there, we developed a custom WordPress theme with flexible content blocks and custom post types for books and events, making future updates fast and code-free.
Result Driven
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- Branding and identity
- Websites and digital platforms
- Content strategy for social media