- Web Design
Date
November, 2024
Category
Children's Book Author
Service
Web Design
Location
Canada
We began by clarifying Glynis’s goals — telling the story behind her debut children’s book, creating an engaging brand for young readers and their parents, and building a site she could grow as her author-platform expands.
Challenge & Solution
As a debut author, Glynis needed more than a simple book page — she needed credibility, story, and audience trust right from the first click. Without an existing fanbase or media presence to lean on, the site had to do the heavy lifting of introducing her voice, capturing interest from parents and teachers, and positioning her as a serious, professional author rather than “someone who just published a book.”
We built the website to function as both a brand introduction and a trust-builder. The design showcases the heart of her story while also presenting her like a polished, market-ready author with room to grow. We integrated interactive “Fun Extras” to encourage return visits, added a clear journey from discovery to engagement (newsletter, downloads, future books), and established a foundation of SEO and structure that can scale as her author presence grows. The end result gives her an immediate professional footprint — the digital equivalent of legitimacy on day one.
Our Process
We began by clarifying Glynis’ goals — telling the story behind her debut children’s book, creating an engaging brand for young readers and their parents, and building a site she could grow as her author-platform expands. Next we sketched out the user flow and content structure (book page, fun extras like colouring pages and word-searches, author bio, newsletter sign-up) and mapped how each section would support both engagement and conversion. With that foundation we designed a vibrant, child-friendly visual identity that still reads as polished and parent-approved, then developed a custom WordPress theme optimized for flexible updates (new book releases, additional “Fun Extras” content) and mobile-first performance. We finished by implementing fundamental SEO and performance optimizations (metadata, clear schema for author/book, fast loading images) and conducted a smooth hand-off so Glynis can manage future content independently.
