- Web Design // e-Commerce // Learning Management
Date
November, 2024
Category
Wellness
Service
Web Desig
Location
Canada
Vital Reset is a wellness platform built around gentle Qi Gong movement and holistic support for women aged 45 and up, aiming to help them release stress, restore energy, and reclaim vitality in midlife. The branding leans into calm, approachable language and positions the founder, Leaha Mattinson, as a trusted guide with decades of coaching and Qi Gong experience. Programs range from quick resets and mini packs to longer signature courses and retreats, all wrapped in a nurturing, inclusive tone that’s clearly crafted to build emotional connection with the target audience. The site’s content hierarchy emphasizes benefits first — energy, ease, stress relief — and then invites users into progressively deeper commitments (membership → programs → retreats).
Challenge & Solution
The primary challenge for Vital Reset was delivering genuinely effective wellness and live-guided solutions through a digital platform without losing the personal, supportive feel that is essential to holistic practice. The site needed to do more than present information — it had to seamlessly host courses, manage memberships, process payments, and guide users through a clear wellness journey, all while remaining simple and unintimidating for a midlife audience. The solution was a tightly integrated website experience that combines course delivery, live and on-demand content, and secure payment processing into a single, cohesive system. By unifying education, scheduling, and transactions under one intuitive platform, Vital Reset is able to scale its offerings online while preserving trust, ease of use, and a sense of human connection that mirrors an in-person wellness experience.
Our Process
The user journey on Vital Reset feels thoughtfully staged: first, discovery through clear value propositions (“release stress,” “restore energy”), then low-commitment entry points like mini packs and a modestly priced membership to build trust and habit. From there, users can scale into premium signature programs, retreats, and community support. The process is set up to reduce friction — short sessions, beginner-friendly Qi Gong, supportive language — while gradually increasing engagement and lifetime value. The site also offers clear education on what participants can expect at each stage of their wellness journey, with calls to action that guide users toward the next logical step without overwhelming them. Vital Reset | If you want, I can also draft polished case-study copy that matches your brand voice for portfolio use — lean and conversion-focused.
