Privacy Policy
Last updated: October 17th, 2026
Edge Strike Design (“Edge Strike Design,” “we,” “us,” or “our”) is operated by Edge Strike Design Ltd. from Sylvan Lake, Alberta. We build websites, AI voice and chat assistants, and workflow and automations for businesses. We take the protection of personal information seriously. Our business is led by a cybersecurity professional, and we apply the same care to your information that we apply to our own.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit edgestrike.ca, try our demos, call our demo line, chat with our AI assistant, or use our services. We handle personal information in accordance with Alberta’s Personal Information Protection Act (PIPA) and, where it applies, the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information We Collect
Information you give us
Contact details such as your name, business name, email address and phone number when you fill out a form, book a call or become a client.
Your business website address when you request a custom demo.
Anything you type to our AI chat assistant or say when you call our AI demo line.
Billing details when you become a client. Payments are processed by our payment provider; we do not store full card numbers.
Information collected automatically
Calls to our demo line are recorded and transcribed so the AI can respond and so we can review and improve the service.
Chat conversations on our website are stored.
Basic technical information such as your IP address, browser type, pages visited and referring website, collected through cookies and similar tools and analytics services such as Google Analytics / Meta Pixel.
Information from your website (custom demo)
When you request a custom demo, our system reads the publicly available pages of the website address you provide and uses that content to train a temporary demo assistant. We do not access password-protected areas of your website.
2. How We Use Your Information
We use personal information to:
- respond to your enquiries and provide demos;
- build, set up, operate and support the services you buy from us;
- send you service messages, appointment reminders and follow-ups;
- send marketing messages where you have consented (you can opt out at any time);
- process payments and keep business records;
- monitor, secure and improve our website and services; and
- meet our legal obligations.
We do not sell your personal information.
3. Text Messages (SMS)
If you provide us with your mobile number and consent, we may send you text messages about your demo, services associated with your demo, and any support-related messages. Message frequency varies, and message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. STOP to opt out at any time, or HELP for help.
We do not share your mobile number or SMS consent with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are never shared with third parties, except service providers who help us deliver the messages.
4. AI and Call Recording
Our AI voice and chat assistants use artificial intelligence to understand and respond to callers and website visitors. Callers to our demo line are told they are speaking with an AI assistant and that calls may be recorded. Recordings, transcripts and chat logs are processed by our service providers to generate responses and summaries.
5. Information We Handle for Our Clients
When we provide AI receptionist, chat, CRM or automation services to a business (our “client”), we process personal information about that client’s customers, such as caller names, phone numbers, addresses, messages and call recordings.
In that role: we process this information on behalf of our client and under their instructions, only to provide the services; our client is responsible for its own privacy practices towward its customers, including giving any required notices about AI use and call recording; and each client’s data is kept in its own separate, access-controlled account.
If you are a customer of one of our clients and have a question about your information, please contact that business directly. We will help them respond.
6. Service Providers and Storage Outside Canada
We use trusted service providers to run our business, including our CRM and automation platform (LeadConnector), telephony and SMS providers, AI model providers, website hosting, payment processing and email.
Some of these providers store or process personal information outside Canada, including in the United States. Information stored outside Canada may be subject to the laws of that country, including lawful access by its courts and authorities. You can contact our Privacy Officer (below) for written information about our policies and practices for service providers outside Canada, or to ask questions about how they collect, use, disclose or store personal information.
We require our service providers to protect personal information and to use it only to provide services to us.
7. When We Disclose Information
We disclose personal information only:
- to service providers as described above;
- to a client, for information we process on that client’s behalf;
- where required or permitted by law, such as in response to a valid legal request; or as part of a sale, merger or reorganization of our business, under confidentiality obligations.
8. How We Protect Your Information
We use administrative, technical and physical safeguards appropriate to the sensitivity of the information. These include:
- separate, access-controlled accounts for each client;
- multi-factor authentication on administrative and client accounts;
- access limited to the people and systems that need it;
- encrypted connections (HTTPS) for our website and platforms; and
- regular review of access and integrations.
No system can be guaranteed 100% secure. If a breach of security creates a real risk of significant harm to you, we will notify you and the Office of the Information and Privacy Commissioner of Alberta as required by law.
9. How Long We Keep Information
We keep personal information only as long as needed for the purposes described in this policy or as required by law. As a general guide:
- custom demo data, demo call recordings and chat logs: 90 days;
- prospect and marketing contact information: until you opt out or ask us to delete it;
- client account and billing records: for the length of the relationship and 7 years afterward for tax and legal purposes;
- client customer data: as directed by the client, and deleted or returned when the service ends, subject to legal requirements.
10. Cookies
Our website uses cookies and similar technologies to make the site work, remember your preferences and understand how visitors use it. You can block or delete cookies in your browser settings, though some features (such as the chat assistant) may not work properly.
11. Your Rights
You may ask to access the personal information we hold about you, ask us to correct it, or withdraw your consent to its use (subject to legal or contractual limits). To make a request, contact our Privacy Officer. We will respond within the time required by law, usually within 45 days. If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca).
12. Children
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18 years of age.
13. Changes to This Policy
We may update this policy from time to time. The “Last updated” date at the top shows when it last changed. Significant changes will be posted on this page.
14. Contact Us
Privacy Officer
Edge Strike Design Ltd.
5024 38 St, Sylvan Lake, AB T4S 1B6
Email: support@edgestrike.ca
Phone: (825) 533-4323
Website: https://edgestrike.ca